Privacy policy

At Luma Love, protecting your personal information is our highest priority. This privacy policy explains how we collect, use, and protect your information when you visit our website or make a purchase.

1. WHAT PERSONAL DATA WE COLLECT
We collect the following data when you use our website or place an order:

• Name

• E-mail address

• Shipping and billing address

• Telephone number

• Payment information (securely processed via our payment service providers)

• IP address and usage behavior (via cookies and analysis tools)

 

2. HOW AND WHY WE PROCESS YOUR DATA
We use your personal data to:

• To process and execute your orders

• To communicate with you about your order or account

• Provide customer support

• To improve our website and services through analytics

• To send you marketing communications (only with your explicit consent)

 

3. LEGAL BASIS FOR PROCESSING
We process your data on the following legal bases in accordance with the GDPR:

• Contract fulfilment: to process your orders and inquiries

• Consent: for marketing emails and cookies, where required

• Legitimate interest: to improve website security and prevent fraud

• Legal obligation: to comply with tax and accounting requirements

 

4. SHARING YOUR DATA TO THIRD PARTIES
We only share your data with trusted partners who help us conduct business, including:

• Payment providers (e.g. Stripe, PayPal)

• Shipping and logistics service providers

• Hosting and analytics platforms (e.g. Shopify, Google Analytics)

• Marketing platforms (only with your consent)

We ensure that all partners process your data securely and use it exclusively for the agreed purposes.

 

5. RETAINING YOUR DATA
We will only retain your data for as long as necessary for the purposes stated in this policy or as required by law. For example:

• Order and payment data: 7 years to fulfill tax and accounting obligations

• Marketing data: until you withdraw your consent

• Analysis data: are regularly anonymized or deleted

 

6. YOUR RIGHTS UNDER GDPR
You have the right:

• To receive information about the personal data stored

• To request correction or deletion of your data

• To object to or restrict processing

• To withdraw your consent at any time (e.g. for marketing or cookies)

• Request your data in a portable format

To lodge a complaint with a supervisory authority ,
please contact us at service@lumalove.com to exercise your rights.

 

7. CONTACT
If you have any questions or concerns about data protection, you can reach us at:
Email: service@lumalove.com

 

8. COOKIES AND TRACKING TECHNOLOGIES
We use cookies to improve your user experience and analyze website traffic.
Detailed information about the cookies used and your settings options can be found in our Cookie Policy.

Thank you for your trust in Luma Love.

Last updated: July 15, 2025